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Greetings, esteemed readers! In this article, we will delve into the 2015 CRM market share, as analyzed by Gartner, a renowned research and advisory company. Customer Relationship Management (CRM) has become an integral part of modern businesses, and knowing the market share of various CRM providers can help companies make informed decisions. We will explore the market share of top CRM providers in 2015, their strengths and weaknesses, and what it means for businesses. So, fasten your seatbelts, and let’s get started!
The Importance of Knowing CRM Market Share
Before we dive into the nitty-gritty of the 2015 CRM market share, let us first understand why it is important for businesses to know it. The CRM market is highly competitive, with numerous providers offering different features and functionalities. Knowing the market share of various providers can help businesses in several ways:
Now that we know the importance of knowing CRM market share, let us explore the 2015 market share in detail.
The Top 5 CRM Providers in 2015
In 2015, the top 5 CRM providers, as analyzed by Gartner, were:
These providers accounted for more than 45% of the CRM market share in 2015, with Salesforce being the clear leader with a 19.7% market share. Let us explore each provider’s market share, strengths, and weaknesses.
Salesforce: The Leader in CRM Market Share
Salesforce, a cloud-based CRM provider, had the highest market share in 2015, with 19.7%. Salesforce’s strengths include:
However, Salesforce’s weaknesses include:
SAP: The Second Largest CRM Provider
SAP, a German software company, had the second largest market share in 2015, with 10.2%. SAP’s strengths include:
However, SAP’s weaknesses include:
Oracle: A Major Player in CRM Market Share
Oracle, a multinational computer technology company, had a market share of 7.8% in 2015. Oracle’s strengths include:
However, Oracle’s weaknesses include:
Microsoft: A Rising Star in CRM Market Share
Microsoft, a multinational technology company, had a market share of 4.3% in 2015. Microsoft’s strengths include:
However, Microsoft’s weaknesses include:
Adobe: A New Entrant in CRM Market Share
Adobe, a multinational software company, had a market share of 3.8% in 2015. Adobe’s strengths include:
However, Adobe’s weaknesses include:
The 2015 CRM Market Share by Segment
The 2015 CRM market share can also be analyzed by segment, such as:
In 2015, Salesforce dominated the sales force automation and marketing automation segments, while Oracle led in customer service and support. SAP and Adobe were the major players in the e-commerce segment.
The Future of CRM Market Share
The CRM market has continued to evolve since 2015, with new players entering the market and existing players expanding their offerings. However, Salesforce remains the clear leader in CRM market share, with a 19.5% market share in 2020. SAP, Oracle, Microsoft, and Adobe have also maintained their positions in the top 5 CRM providers.
FAQs About CRM Market Share
1. What is CRM market share?
CRM market share refers to the percentage of total CRM sales that a particular provider has in a given period.
2. Why is CRM market share important?
Knowing CRM market share can help businesses choose the right provider, understand their strengths and weaknesses, and make informed decisions about CRM adoption, implementation, and customization.
3. How is CRM market share calculated?
CRM market share is calculated by dividing a provider’s total CRM sales by the total CRM sales of all providers and multiplying by 100.
4. Who conducts the analysis of CRM market share?
Several research and advisory companies, such as Gartner, Forrester, and IDC, conduct the analysis of CRM market share.
5. Can CRM market share change over time?
Yes, CRM market share can change over time, as new providers enter the market, existing providers improve their offerings, and market dynamics evolve.
6. What factors can influence CRM market share?
Several factors can influence CRM market share, such as provider reputation, product features, pricing, customer support, and market trends.
7. How can businesses use CRM market share data?
Businesses can use CRM market share data to choose the right provider, negotiate pricing, benchmark performance, and stay ahead of the competition.
Conclusion: Choose Your CRM Provider Wisely
As we have seen, knowing the CRM market share can help businesses make informed decisions about CRM adoption, implementation, and customization. However, it is important to choose your CRM provider wisely, based on your specific needs, budget, and business goals. We hope this article has provided you with valuable insights into the 2015 CRM market share and its implications for businesses. So, go ahead and choose your CRM provider wisely, and stay ahead of the competition!
Disclaimer: Learn More About CRM Market Share
Thank you for reading this article on the 2015 CRM market share, as analyzed by Gartner. We would like to remind our readers that this article is for informational purposes only and does not constitute professional advice. For more information about CRM market share, we recommend consulting with a qualified expert or conducting further research. We wish you all the best in your business endeavors!
